Amor Skin: A Surreal Promotional Photograph by Yva

From Our Holdings

The vintage print Amor Skin is an example of early promotional photography. In the 1920s, advertisements and posters were still mainly sketched or painted. Photography was considered a factual and informative medium and was used for news and reports. It took surprisingly long to be discovered as an advertising medium.

Advertisement for Skin Cream

This was a promotional photograph for Amor Skin cream, which was made by the Opoterapia company and sold in Berlin. Made with extracts of the subcutaneous tissue of young turtles, the cream promised younger-looking, smooth, rosy skin. It was sold exclusively in special jars shaped like the lamp pictured in the foreground.

Yva, a Master of Surreal Photography

The individual elements of the Amor Skin advertisement were merged into one image using multiple exposure, a technique that was typical of 1920s surreal photography. The advertising and fashion photographer Yva (Else Ernestine Neuländer, 1900–1942) was so skilled at this technique that she was able to expose her photographic plates up to seven times, producing unreal and dreamlike images.

Pioneer of the German Avant Garde

In the 1920s and 1930s, Yva ran a flourishing studio in Berlin with several trainee employees, among them Helmut Newton. Her photographs were published in various well-known magazines and are still considered to have inspired the German avant-garde.

Work Prohibition and Deportation

Yva, who grew up in an Jewish family, was forced to close her studio in 1938 due to the work prohibition (Arbeitsverbot) imposed by the Nazis. She then worked as an X-ray assistant in the Jewish hospital before she and her husband Alfred Hermann Simon were arrested, deported, and presumably murdered at Sobibor in 1942.

(5) Selected Objects from the Photographic Collection Alle anzeigen

Selected Objects from the Photographic Collection

"Amor Skin"

The vintage print is an example of early promotional photography. Using multiple exposures, the photographer Yva was able to produce unreal and dreamlike images.

"White Weeks" at the Ury Department Store

With a brightly lit façade, the Ury brothers promoted "White Weeks" to their customers in February 1930. The promotional campaign testified to their modern business practices and their resulting success.

Hugo Spiegel as Champion Shot

The photograph by Leonard Freed depicts the father of Paul Spiegel, who would later be president of the Central Council of Jews in Germany. The Holocaust survivor was probably the first Jewish champion marksman in Germany.

Synagogue in the Jewish Retreat Center in Lehnitz

The synagogue was one of the last in Germany to be dedicated before the Second World War. For many, the retreat center became a place where Jews could assert their identity and culture in a hostile environment.

Rededication of the Synagogue at the Jewish Hospital

One year after the end of the Second World War, in 1946, the synagogue at the Jewish hospital on Iranische Strasse in the Berlin district of Wedding was rededicated. Gradually, it became the center of community work in Berlin.

Advertising

More on This Topic ...