Posted by on 13. August 2012

STÜRMER-Bars

Chocolate bar with the word "Stürmer" on itI thought I was losing my visual cognition yesterday noon, at the Jewish Museum’s canteen, when a colleague bought a candy bar which looked like a snickers in every way except for the writing, which spelled STÜRMER. I turned out to be healthy. Consulting the website of chocolate makers Mars, Inc., I learned that STÜRMER-bars are part of a “happy day edition” campaign to boost sales during the European Football Championship. Sometimes, we get paranoid at the Jewish Museum, so I was quite relieved to find that not everybody associates STÜRMER (which means “striker”) with the notoriously anti-Semitic 1920s and 1930s publication…

Naomi Lubrich, Media

Posted in at the Jewish Museum Berlin, cuisine
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