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“Poster stamps?” A short pause, a puzzled look. “And… what are poster stamps?” This was more or less the reaction of every one of my friends and acquaintances when I told them these last months about ‘what I’m working on at the museum right now’. Namely, an exhibition on poster stamps.

Poster stamp from the publisher M. Fickel © Jewish Museum Berlin, photo: Jens Ziehe, gift of Peter-Hannes Lehmann

Poster stamps, I would answer, are small promotional pictures, a little bigger than stamps. They were used as advertisements for products and stores just about exactly a hundred years ago. Some of the stamps were designed by well-known artists like Lucian Bernhard and people would collect them, particularly children.

I didn’t know much more than that about these poster stamps before I started researching for our cabinet exhibition “Pictures Galore and Collecting Mania – Advertising in Miniature”. The show begins on 4. December, 2014 and lasts until 31. May, 2015 at the Rafael Roth Learning Center. To learn more about the relevance that the stamps had before World War I, I began reading contemporary advertising manuals and magazines.
At first I found relatively little on the subject, → continue reading