The mid-term online strategy of the Jewish Museum Berlin
At the moment, the conference “we are museums” is taking place in the rooms of our Academy. I have been working for days on my keynote lecture in which I take stock of recent developments at our museum. It is almost two years to the day since my colleagues and I first sat down together to discuss the web presence then in place and the cornerstones of its renewal. For while our online activities had been steadily expanding and diversifying, external assessment and target group evaluation revealed that visitors were finding it increasingly difficult to navigate our website. So it was evidently high time to → continue reading