What’s the newest of the new in Jewish youth culture? To find out, I visited a machane, a Jewish summer camp, which congregated Europeans under the age of eighteen in a remote village in the Alps. Hoping to scout future Jewish ideas, themes, and memes, I had my eyes and ears open for interesting fashions, cool music, new media, games, slang, and food.
My quest was triggered by a slew of innovations brought about by the current generation. Deviators have exchanged their traditional tallitot (prayer shawls) for colorful ones with lilies and rainbows. Others have produced trip hop versions of Jewish songs, “Matzah raps,” and uploaded parodies of Biblical stories onto youtube. → continue reading
Last summer, the Korean musician PSY sang out in protest against consumerism in Gangnam, a posh district in Seoul. His video shows him dancing, as if on a horse, in front of wealthy-looking men and scantily-clad women. For reasons only posterity may help us to understand, Gangnam Style became Youtube’s most frequently watched video clip.
A series of parodies were produced by groups as far distant from Gangnam – geographically and ideologically – as NASA and Greenpeace.
Gangnam-style protest reached the art world with particular fervour. Chinese activist Ai Weiwei released a Gangnam Style video in protest of censorship in his country.
Reacting to this video, Jewish-Indian artist Anish Kapoor – whose works are on display starting 18 May 2013 at the Martin-Gropius-Bau, Berlin – animated art museums in England and the USA to shoot a video in support of Ai Weiwei.
Shortly thereafter, the Philadelphia Art Museum posted a video with its staff members dancing to the Gangnam tune, though their object of contention is not immediately apparent:
Eric Silverman’s long-awaited Cultural History of Jewish Dress was released last month in Bloomsbury’s prestigious fashion history series (formerly Berg). It brings up to date a subject which has long been in want of revision: Jewish clothing was last surveyed in 1967 – almost fifty years ago – by Alfred Rubens in A History of Jewish Costume. The scope of the book is broad, spanning three thousand years in regions and cultures as distant from one another as the Middle East, Russia, North Africa, Europe, and the USA.
Drawing on the Torah, Mishnah, and Talmud, on a selection of secondary sources and newspaper articles in English, Silverman, a US-American anthropologist, chose an analytical rather than empirical approach. Instead of categorizing garments, he chronicles controversies fought over the ages about what Jews should and should not wear.
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