Bill Freund: "Well, at that time we lived in a neighborhood in New York called Washington Heights, some people called it the "Fourth Reich" because so many emigrés from Germany settled there. We all felt so at home there, you could speak German, there were German butchers and German bakers and so on."
And that's where we started baking gingerbread at home, on a small scale. Eventually we rented ourselves a shop, then even got ourselves a commercial oven and one of those mixers, you know, to stir the dough. And that's how it gradually got started, and we called it Paula's Gingerbread.
The Americans didn't really know gingerbread very well. For instance, they didn't know what to do with the wafer - we had to write on the tin that the wafer is edible, because the Americans would have just taken it off."
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