The Connected Audience

Conference (video recording available)

Our society has been transformed by new technology and its use by museums have far-reaching implications in the way we experience museums, how museums themselves communicate with us, but also in how audience research can be designed and undertaken. This 2-day conference will examine innovative audience research projects which use digital media and web-based technology to better understand visitor behaviour and will explore how new technology can help visitors to have a fulfilling museum experience.

Past event

Map with all buildings that belong to the Jewish Museum Berlin. The Old Building is marked in green

Where

Old Building, ground level, Auditorium
Lindenstraße 9–14, 10969 Berlin

Where, when, what?

A series of best practice examples, ‘pecha-kucha’ presentations and high profile key-note speakers such as the leading expert John H. Falk (USA), will provide an exceptional get-together of international audience research experts and those who are keen to learn more about the use and evaluation of new technology in audience research projects.

Connected Audience

(8 items)

John H. Falk: The Wiring of the Medium May Be New But the Users’ Wiring Is Old
Stephan Schwan: Different Media Types — Similar Effects?
Geneviève Vidal: Uses of Museum Digital Mediations
Mette Skov: Information Seeking Behaviour of Online Museum Visitors
Lynda Kelly: #epicfail: Has Audience Research Become Irrelevant in Museums?
Theano Moussouri: Understanding Visitor Spatial and Temporal Behaviour Using Computer Analytics
Jos Uijlenbroek: Drents Museum Pioneers the Use of RFID
Chris Bazley: Designing the Museum Experience through Behavioural Data

In co-operation with KulturAgenda - Institute for Museums, Cultural Enterprises and Audiences, Institut für Museumsforschung, Visitor Studies Group UK, subsidized by the Federal Government Commissioner for Cultural Affairs and the Media.